Avital Leibovich
Avital Leibovich אביטל ליבוביץ | |
|---|---|
_Avital_Leibovich.jpg) Avital Leibovich, 2017 | |
| Born | October 18, 1971 Tel Aviv, Israel |
| Allegiance |  Israel |
| Service/ | Israel Defense Forces |
| Years of service | 1989 – March 31, 2014 (Entered IDF Reserves) |
| Rank |  Sgan Aluf |
| Unit | IDF Spokesperson's Unit |
| Commands held | IDF Spokesperson's Unit Interactive Media Branch |
| Battles/wars | First Intifada, Second Intifada, 2006 Lebanon War, Operation Cast Lead, Operation Pillar of Defense |
| Other work | Director of AJC Israel - Middle East Headquarters Lecturer at the Interdisciplinary Center Herzliya |
Avital Leibovich (Hebrew: אביטל ליבוביץ) is the Director of the American Jewish Committee (AJC) in Israel.[1][2][3][4]
Education[edit]
Leibovich graduated with a BA in English Literature and Political Science from Bar Ilan University in 1992, and received a MA in International Relations from University of Haifa in 1998; she also received a diploma in Spokesmanship, Communications, and Public Relations from the Department of Foreign Affairs at Bar Ilan University in 2002.
Career prior to AJC[edit]
Leibovich served for 22 years in the Israel Defense Forces, achieving the rank of lieutenant colonel, and holding a wide range of senior media and public relations positions within the Defense Forces.
Her most recent role was Head of the Interactive Media Branch of the IDF Spokesperson's Unit,[5] a branch which she created as a response to the growing importance of social networks and internet platforms as media.[6][7][8]
Leibovich also held the position of Head of the Foreign Press Branch,[9] acquiring over seven years of expertise working with Foreign Media, and establishing strong connections between the IDF and more traditional International Media in many languages.[10]
See also[edit]
- American Jewish Committee
- IDF Spokesperson's Unit
- Israel Defense Forces
- Military of Israel
- State of Israel
References[edit]
- ^ "Avital Leibovich, ex-IDF Spokeswoman Named Head of AJC Jerusalem Office".
- ^ "Avital Leibovich Named Head of AJC Israel/Middle East Office". Archived from the original on 2014-05-27. Retrieved 2014-05-26.
- ^ "Avital Leibovich, ex-IDF Spokeswoman Named Head of AJC Jerusalem Office". The Forward.
- ^ "New Head of AJC Jerusalem Office Appointed". Jerusalem Post.
- ^ "New commanders for Interactive Media, Foreign Press units".
- ^ "Tweet Offensive: Social Media Is Israeli Military's Newest Weapon".
- ^ "Going on the Digital Offensive". Archived from the original on 2014-05-27. Retrieved 2014-05-26.
- ^ "Israel Launches Information War against Hizbullah". Archived from the original on 2015-09-23.
- ^ "Lt. Col. Avital Leibovich: "We cannot afford to outsource Israel's security to the international community"".
- ^ "IDF Begins Speaking Spanish".