Inside Films

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Inside Films
Company typeSubsidiary
IndustryEntertainment
FoundedJuly 11, 2011; 12 years ago (2011-07-11) in Santa Clara and Irvine, California, USA
DefunctAugust 14, 2013 (2013-08-14)
Parent

Inside Films is a joint effort between Intel and Toshiba that focuses on creating social films. Founded in 2011, Inside Films has produced three social productions spanning three different genres.

History[edit]

On July 11, 2011, a news release was released detailing plans for Intel and Toshiba to collaborate on a social film, Inside. The film would be released in episodic format, with each further episode's events being determined through social media.[1][2]

On July 24, 2012, the two companies again teamed up for another social film, The Beauty Inside.[3][4][5] The Beauty Inside won[6] a daytime EMMY award at the 40th Daytime Creative Arts Emmy Awards on June 14, 2013.

A third joint collaboration was announced on July 25, 2013, titled The Power Inside.[7][4][5][8]

Productions[edit]

References[edit]

  1. ^ "Intel® and Toshiba Launch Social Media Film Project - "Inside"" (Press release). Santa Clara/Irvine, California: Intel. July 11, 2011. Retrieved August 25, 2018.
  2. ^ Karpel, Ari (11 July 2011). "Inside Intel And Toshiba's Social Film". Fast Company. Retrieved 25 August 2018.
  3. ^ "Toshiba and Intel Unveil 'The Beauty Inside' Global Social Film Project" (Press release). Irvine/Santa Clara, California: Intel. July 24, 2012. Retrieved August 25, 2018.
  4. ^ a b Bulik, Beth Snyder (13 November 2013). "What's Inside Intel/Toshiba's 'Beauty Inside'". Ad Age. Retrieved 28 March 2014.
  5. ^ a b Camp, Alexa (16 August 2013). "Intel & Toshiba Team Up for New Social Film The Power Inside Starring Harvey Keitel". Slant Magazine. Retrieved 28 March 2014.
  6. ^ "'Beauty Inside' wins Daytime Emmy". adage.com. Retrieved 2019-03-01.
  7. ^ "Intel® and Toshiba Push Boundaries of Branded Content with New Social Film "The Power Inside"" (Press release). Santa Clara, California: Intel. July 25, 2013. Retrieved August 25, 2018.
  8. ^ Voight, Joan (29 July 2013). "Intel and Toshiba Peddle Product Placement in Branded Film". Adweek. Retrieved 28 March 2014.