From Wikipedia, the free encyclopedia
HeadquartersStaines, United Kingdom
Key people
Paul Segre, CEO

Mark Readman, CFO
Tzvi Gerstl, CTO
Shauna O'Handley, CPO
Nick Thexton, EVP, GM Cloud Services
Julien Signes, EVP, GM Video Network
Julien Signes, EVP, GM Broadcast Technology

Ismat Levin, EVP, General Counsel
ProductsVideoGuard Conditional Access
Videoguard Connect DRM
MediaHighway - Set Top Box Software
Broadband IPTV
XTV Digital Video Recorders DVRs)
Unified Headend
Interactive TV
Number of employees
1100 (2023)

Synamedia Ltd. (previously Cisco's SPVSS business, and formerly NDS Group Ltd., and later Cisco Videoscape) is a video technology provider headquartered in Staines-upon-Thames, UK. Its products cover content distribution and delivery, video processing, advanced advertising, broadband offerings, and video security.


The company was formed in 1988 as News Datacom in Israel, offering encryption technology for satellite broadcasts. The encryption technology was developed by Israeli cryptographer Adi Shamir and Amos Fiat. In 1992, the company was acquired by News Corporation and renamed News Digital Systems (NDS).[1][2] In 2012, Cisco Systems Inc. acquired NDS.[3] It became the foundation of Cisco's Service Provider Video Software Solutions (SPVSS) business.[3][4] In May 2018, Permira acquired the SPVSS business from Cisco.[3] The acquisition included Cisco's Infinite Video platform, the former Scientific Atlanta video processing portfolio, cloud digital video recording, video processing, video security, and video middleware.[5] In October 2018, the business was launched as Synamedia.[4]

Synamedia leadership includes Paul Segre, CEO; Tzvi Gerstl, CTO; Nick Thexton, EVP of Media Cloud Services; Lucy Norris, EVP of Broadcast Technology & Customer Success; Ismat Levin, EVP of General Counsel; Shauna O’Handley, EVP of People and Places, and Julien Signes, EVP of Video Network. The company has offices in the U.K., U.S., Canada, Belgium, Israel, India, and China.[5][6]

Synamedia's clients include satellite and cable pay TV providers, media companies, and others involved in direct-to-consumer OTT distribution.[7] It has over 200 pay TV and media customers.[8] They include Astro, AT&T, beIN, Bharti Airtel, Charter, Comcast, Cox, Disney, Etisalat, Foxtel, Liberty Global, MNC Vision, OSN, Rogers, Sky, Tata Sky, Verizon, Vodafone, and YES.[8][9][10][11]

In January 2020, Synamedia entered a partnership with Pearl TV to join the Phoenix Model Market Initiative.[12]

In August 2021, Synamedia acquired ContentArmor, a company that develops forensic watermarking software for the media and entertainment industry.[13][14]

In May 2022, it was announced that Synamedia had acquired the UK-headquartered TV and OTT content discovery SaaS platform, Utelly.[15] In July 2022, Synamedia acquired Quortex, a Saas streaming video processing provider. [16]


Synamedia's cloud-based platforms for cable, satellite, and IPTV and streaming services include Synamedia Go, Go.Aggregate, Go.Enrich and the Infinite platform.[17] In September 2021, Synamedia announced pre-integrated security and business products with [buzzword] support for Android TV on its Infinite platform.[18][19][20]

In 2019, Synamedia released its Credentials Sharing and Fraud Insight product.[21] The product enables pay TV partners and OTT companies to track and prevent piracy and password-sharing.[22]

In April 2021, Synamedia announced Gravity, a managed service that offers broadband and video capabilities to operators and service providers for their small to medium business (SMB) and residential customers.[23][24]

At the end of 2020, Synamedia worked alongside THEO Technologies to advance the already existent High Efficiency Streaming Protocol (HESP)[25] . They did so by founding the HESP Alliance.[26] This alliance intended to enhance the modern streaming landscape, by bringing video vendors and media companies together, in order to provide a scalable solution for ultra-low latency.[27]

The Synamedia Video Network portfolio includes a virtual Digital Content Manager (DCM) which transitions distribution architectures to an IP-based virtualized video processing environment.[28] In May 2020, Synamedia launched a ATSC 3.0 Receiver which can function as both an RF and IP receiver. The receiver is in use today with Fox Television Stations in Orlando, FL.[29][30][31] Synamedia acquired Quortex in 2022 adding Quortex Play for just-in-time streaming at scale to the Video Network portfolio. In April 2023, Synamedia released Quortex Link for video distribution. Both are pay-as-you-use, self-service, multi-tenant SaaS platforms.

In October 2019, Discovery began using the virtual DCM platform.[28] The Synamedia virtual DCM with Smart Rate Control and Automation provides bandwidth distribution, storage capabilities and High Definition viewing experiences for live and time-shifted ABR streaming. The Synamedia Video Network Service Manager is a micro-services-based platform that helps operators and video producers quickly update their programming line-ups and bundled offers. The Converged Headend is designed to help pay-TV providers transition to software-based services, and can be deployed on premise, in the cloud, or in a hybrid environment.[32]

In April 2021, Synamedia released Clarissa, which analyzes critical behavioral and consumption insights for pay-TV and OTT services.[33] Synamedia Iris, an addressable advertising for broadcast, IP, OTT and hybrid, was announced in August 2020.[34] In May 2022, Vodafone Deutschland went live with Clarissa and Synamedia Iris to support its GigaTV service.

Synamedia, in partnership with Sky, has developed a personalized ad targeting platform, AdSmart, which serves TV advertisements to households based on their profiles.[35][36]


  1. ^ "The Israeli algorithm inside your satellite box". Israel21c. 2005-06-05. Retrieved 2020-03-24.
  2. ^ "Cisco Sells Bought Israel-based NDS Back to Previous Owner – for Just a Fifth of the Price It Paid". Haaretz. 2018-05-01. Retrieved 2020-03-24.
  3. ^ a b c "Cisco's Just Sold Video Services Unit Rebranded as 'Synamedia'". Multichannel. Retrieved 2020-03-24.
  4. ^ a b "Bye Bye Cisco Video Software, Hello Synamedia". Light Reading. Retrieved 2020-03-24.
  5. ^ a b "Big spinoffs by Cisco, Ericsson and Nokia redraw the media tech sector". FierceVideo. 2018-10-04. Retrieved 2020-03-24.
  6. ^ "Comcast-Backed Sky Invests In Video Software Company Synamedia". Deadline. 2019-01-08. Retrieved 2020-03-27.
  7. ^ "Synamedia CEO Yves Padrines on Password Sharing, Targeted Linear Advertising and the 'New Bundle'". NextTV. Retrieved 2020-03-27.
  8. ^ a b "Synamedia opens for business, appoints Americas VP". Digital TV Europe. 2018-10-29. Retrieved 2020-03-27.
  9. ^ "Etisalat's E-Vision launches multi-tenant OTT service". DigitalStudioME. Retrieved 2020-03-31.
  10. ^ "עידן הסטרימינג: הטלוויזיה מתעוררת לחיים". ynet. 2019-12-02. Retrieved 2020-03-31.
  11. ^ "Astro partners with Synamedia for new video services". VOD Professional. 2019-04-25. Retrieved 2022-05-28.
  12. ^ "CES 2020: Synamedia, Pearl partner for Phoenix Model Market Initiative | Infrastructure | News | Rapid TV News". Retrieved 2020-03-31.
  13. ^ Winslow, George (2021-08-09). "Synamedia acquires ContentArmor". TVTechnology. Retrieved 2021-10-04.
  14. ^ "Synamedia acquires ContentArmor | Major Businesses | Business | News | Rapid TV News". Retrieved 2021-10-04.
  15. ^ "Synamedia acquires content discovery platform provider Utelly". TVBEurope. 2022-05-25. Retrieved 2022-05-25.
  16. ^ Mann, Colin (2022-07-12). "Synamedia acquires Quortex". Retrieved 2022-07-18.
  17. ^ Mahoney, Brian (Summer 2019). "Spinning a Well-Known Brand Into Something New" (PDF). OTT Executive.
  18. ^ Staff, S. V. G. "Synamedia Delivers Pre-Integrated Solutions for Android TV". Sports Video Group. Retrieved 2021-10-04.
  19. ^ RBR-TVBR (2021-09-01). "Pre-integrated Security and Business Tools for Android TV Arrive | Radio & Television Business Report". Retrieved 2021-10-04.
  20. ^ Miller, Mark (2021-09-01). "Synamedia Launches Integrated Security, Business Solutions For Android TV". TV News Check. Retrieved 2021-10-04.
  21. ^ Roettgers, Janko (2019-01-03). "Video Services May Use Artificial Intelligence to Crack Down on Password Sharing". Variety. Retrieved 2020-06-15.
  22. ^ Baumgartner, Jeff. "Synamedia CEO Seeks New Video Service Tangents". Light Reading. Retrieved 2020-06-15.
  23. ^ Baumgartner, Jeff (May 7, 2021). "Synamedia sparks managed RDK offering for service providers". Light Reading. Retrieved 2021-10-04.
  24. ^ "Synamedia Gravity pulls together managed video, broadband platform". FierceVideo. Retrieved 2021-10-04.
  25. ^ "Members". HESP Alliance. Retrieved 2023-01-16.
  26. ^ "HESP Alliance". HESP Alliance. Retrieved 2023-01-16.
  27. ^ "What is the High Efficiency Streaming Protocol (HESP) and why does the video industry need it?". Retrieved 2023-01-16.
  28. ^ a b "Synamedia aids Discovery's cloud migration". CSI. Retrieved 2020-06-15.
  29. ^ Mann, Colin. "Synamedia supports Fox's Orlando ATSC 3.0 rollout". Retrieved 2021-10-04.
  30. ^ Staff, S. V. G. "Synamedia Deploys New ATSC 3.0 Video Network Solutions". Sports Video Group. Retrieved 2021-10-04.
  31. ^ Reading 8/25/2021, News Wire Feed Light. "Fox Television connects with Synamedia for ATSC 3.0 rollout in Orlando". Light Reading. Retrieved 2021-10-04.{{cite web}}: CS1 maint: numeric names: authors list (link)
  32. ^ "Synamedia debuts software-centric Converged Headend". Broadband TV News. 2019-05-29. Retrieved 2020-06-15.
  33. ^ Hyatt, Jeff (2021-02-17). "Synamedia Clarissa Brings New Clarity to Video Business Decisions". Media & Entertainment Services Alliance. Retrieved 2021-10-04.
  34. ^ Kurz, Phil (2020-08-12). "Synamedia Iris Tackles Addressable Ads to Unlock New TV Commercial Revenue". TVTechnology. Retrieved 2021-10-04.
  35. ^ Frankel, Daniel. "Synamedia Thinks Outside of the (Set-Top) Box". Multichannel. Retrieved 2020-06-15.
  36. ^ "Synamedia's Padrines: television advertising still works". Broadband TV News. 2020-05-11. Retrieved 2020-06-15.